• Plan the layout of your stand carefully (preferably already at home, e.g. by making a scale sketch).
  • Present your work harmoniously, orderly and at eye level.
  • Avoid overstuffed or messy presentations.
  • Try not to want to show too much. Think of phrases like ‘less is more’ or ‘kill your darlings’.
  • Make sure your works match thematically or otherwise (e.g. in terms of sizes, colours or subjects).
  • Think about the professional finishing of your art: proper and corresponding frames, pedestals, etc.
  • Good lighting is essential to present your artworks in the right way. Correctly directed spotlights to show off your artworks properly are important.
  • Make sure your artist name on the booth matches the listing on the website and all printed material.
  • Don't put artworks (‘stock’) on the floor, it makes the stand messy and distracts attention from your artworks.
  • If you are exhibiting a combination of 3d and 2d work, make sure it reinforces each other and does not get in the way or get in each other's way.
  • Present any deviating artwork on the sides of your booth.
  • Price your works and make sure the prices of your artworks are clearly visible. Use clear and legible price tags to avoid confusion.
  • A symmetrical presentation is calmer than an asymmetrical one.
  • Exhibiting multiple works on one above the other is strongly discouraged, unless they are smaller works that belong together.
  • Take an active and open pose yourself as much as possible. Standing and looking at visitors is better than sitting and ‘iphoning’.